|Let’s Dish!® is a leading brand in the growing retail meal
preparation category providing consumers a risk-free culinary
adventure at an affordable price. Driven by the consumer’s
never-ending quest for convenience and variety, Let’s Dish! is a
fresh, balanced solution for busy families. As lives get
increasingly complex, consumers are looking for new ways to save
time and money, without sacrificing quality. Let’s Dish! focuses
on providing customers with an opportunity for “productive
leisure” – preparing great food in a fun, social environment.
Let’s Dish! customers are smart, busy women (and men) who
desire to provide their families great food but are lacking the
time, the know-how or both. With the menu planning, shopping,
prep work and clean-up taken care of, Let’s Dish! helps
customers get a great, nutritious and affordable meal on the
table allowing more time with family and friends.
Learn more about Let's Dish!:
How It Works
Let’s Dish! customers
register for a “dishing session”
online at www.letsdish.com for a store and session that fits
their schedule. There are 15 or 16 different menu options each
month ranging from updated family favorites to sophisticated,
ethnic cuisines to vegetarian choices. All of the dishes
incorporate fresh, seasonal ingredients and are designed and
tested by professional chefs.
Each customer selects four, eight or 12 dishes, designed to
serve six. When customers arrive at the store, refrigerated
workstations for each menu item are stocked with quality,
pre-cut ingredients. Customers rotate through different food
prep stations while socializing with friends. As they follow
easy instructions to put together each entrée, the customer is
able to customize the ingredients to meet the specific tastes of
the family. A great staff is available to provide as much or as
little help as needed.
At the conclusion of the two-hour dish
session, each customer has prepared a month’s worth of dishes
that can be brought home and eaten fresh or can be stored in the
freezer and cooked at a later date. A variety of side dishes and
desserts can also be purchased at the store to complete the
meal. And for those who don’t have time to put meals together,
there’s Dish-n-Dash – dishes that can be ordered ahead of time
and picked up at the store.
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The Retail Experience
The Let’s Dish! store is designed for an
inviting and social retail experience and is on par with the
country’s best retailers. Customers are greeted with a fresh,
energizing color palette and a modern, contemporary look. The
store layout incorporates a “beehive” floor design that
encourages interaction and is easy to navigate. Art and signage
portray a fun, smart, cheeky environment that is designed with
the customer in mind.
Let’s Dish! also sets the industry
standard for food safety. It uses refrigerated prep tables to
keep its produce and meats at a safe temperature, and all
prepared dishes are kept in refrigerators at the store until the
customer is ready to take them home.
As a segment
defining chain and category innovator, Let’s Dish! has invested
significant resources in food research and development and menu
architecture to provide superior products to its customers. The
company also uses tools such as its website, monthly newsletters
and in-store feedback to receive a constant flow of feedback.
This allows the company to really understand the needs of the
customer and meet her where she’s at.
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About the Company
Minneapolis-based Let’s Dish! was one of the
first retail meal preparation stores in the country when
co-founders Ruth Lundquist and Darcy Olson introduced their
concept in October 2003. Both corporate veterans, the pair was
looking for a business idea that would add value to people’s
lives. The answer was Let’s Dish!, a whole new way to feed
families fresh, craveable food at home.
Lundquist and Olson spent two years
laying the groundwork for Let’s Dish!, fine-tuning the company’s
culinary profile, brand identity, technology, human resources,
and operations. Let’s Dish! has been successful since opening
its first store in the Twin Cities suburb of Eden Prairie in
October 2003 and has quickly catapulted to become the breakaway
brand in its category. This solid business foundation allows the
company to focus on the customer experience and constantly
innovate to meet consumers’ needs.
In July 2005, the company completed a $4
million dollar private equity transaction to support its
nationwide growth plan. Currently, there are 20 Let’s Dish!
stores open across the country including five company-owned
locations in Minnesota, seven franchise stores (two in the
Boston area, one in Columbia, S.C., one in the Kansas City, Mo.
area, two in the St. Louis area and one in Westchester County,
N.Y.) and eight licensed locations (four in Maryland, three in
Virginia and one in Washington). By the end of the year, Let’s
Dish! plans to open approximately 12 additional stores in
markets nationwide. For more information about Let’s Dish! or to
find specific store locations,
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